Online-Marketing, assets and liabilities on your entrepreneurial balance

Hi Online-Marketing,

Since the very beginning back in 2006, I have
treated my online business like a real business.
This means evaluating every piece of it in terms
of assets and liabilities, and rewriting my
goals to achieve more assets than liabilities.

These are your assets:

1) Your information products and online courses

Since 2015 I have created almost thirty new products
and online courses, including my “Really Simple”
series, niche specific products, and more.

2) Your writing, in all formats

My blog posts lead to my Focus Guides, and some
of these lead to my books. Being a multiple
bestselling author is simply a matter of writing
every day and repurposing your content.

3) Your membership sites and communities online

Building a “tribe” from day one will enable you
to achieve your goals. Think of this as a
partnership with those who follow and learn from
you.

These are your liabilities:

1) Your outdated products and courses

I like to retire mine within three years of creating
them so that the information is fresh and current.
If you still have old trainings and products out
there, take them down and create something new.

2) An outdated coaching model, where you trade time
for money

Instead, create a program where your clients may
connect with each other as you serve the group.
Yes, one on one calls are a part of this, but you
are creating something that makes more sense as a
business owner and facilitator. I keep this part of
my business to about 10-15% of my annual income.

3) Social Media

I love social media, but be careful how you approach
this. Too many people are there every day, sharing
every bit of their personal lives. This detracts from
you as an entrepreneur in a huge way. Instead, make
sure your pages and profiles let people know you are
in business, and allow them to read your blog posts
and opt in to your list to see what’s for sale.

I hope these tips are helpful and would love to know
what you’re doing to increase your assets and decrease
your liabilities as an entrepreneur.

~~~~~~~~~~~~~~~~~
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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~~~~~~~~~~~~~~
Last Chance
~~~~~~~~~~~~~~
Last Chance! Listen to or download the replay of
this week’s “Ask Connie Anything” call at:

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The two links on that page are current for today.

Email me any time. I’m staying in Santa Clarita,
away from the fire that is in Santa Barbara, so
I have access to everything I need to serve you.

To Your Massive Online Success,
Connie Ragen Green
(Here to Serve You on Your Path to Success)

P.S. My next live event is April 14th – 16th
in Los Angeles and it’s called:

“Clarify Your Message and Enlist Your Tribe”

You may reserve your spot for only $99 this
week and I am only doing this for the next
four people who respond to this email…

P.O. Box 800268
Santa Clarita CA 91380
USA

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